
#22 – The Dutch Denim Deal | Roosmarie Ruigrok, Arnoud Passenier
Welcome to the third season of the 202030 Podcast! This season premiere dives deeper into one topic from last July’s program at 202030 – The Berlin Fashion Summit: Denim Pop-up. The Green Deal on Circular Denim, also known as the “Dutch Denim Deal,” is a 50+ stakeholder-driven project to align on implementing sustainable, traceable denim for the Dutch market. The aim of the Denim Deal is to bring 3 million denim jeans to the Dutch market with 20% post consumer textiles. The project, planned to run from 2020 to 2023, is wrapping up and taking stock of its learnings and...