#22 – The Dutch Denim Deal | Roosmarie Ruigrok, Arnoud Passenier

Show notes

Welcome to the third season of the 202030 Podcast! This season premiere dives deeper into one topic from last July’s program at 202030 – The Berlin Fashion Summit: Denim Pop-up. The Green Deal on Circular Denim, also known as the “Dutch Denim Deal,” is a 50+ stakeholder-driven project to align on implementing sustainable, traceable denim for the Dutch market. The aim of the Denim Deal is to bring 3 million denim jeans to the Dutch market with 20% post consumer textiles. The project, planned to run from 2020 to 2023, is wrapping up and taking stock of its learnings and data, and we ask, what’s next?

We invited two experts who were a part of the Denim Deal’s initiation for a live interview, to walk us through the project’s dynamic journey. Roosmarie Ruigrok, who spoke on the panel “From Dirty Denim to Sustainability Leadership”, is the coordinator of the Denim Deal, and brings her wealth of industry experience to the conversation. She is joined by Arnoud Passenier, who is one of the initiators of the Denim Deal. Arnoud currently works in the Department Ministry of Infrastructure & Water Management, and has been a long-time changemaker for sustainable development in the political sector.

In conversation with Magdalena Schaffrin, our two guests walk us through all you need to know about the Denim Deal, its context, and what it means for the future of denim in Europe.

Learn more about the Denim Deal here: https://smartfibersorting.com/denim-deal/

For more information about 202030 – The Berlin Fashion Summit, including updates about our next edition, visit https://202030summit.com/, and follow us on social media @202030summit.

202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute. It is funded by the Senate Department for Economics, Energy and Public Enterprises and warmly thanks its partners of Edition #6: Premium Group and Berlin Fashion Week.

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