Driving the global trend of circular economy and sustainable practices is a wealth of talented consultants and strategists. These changemakers are the ones who are not always in the limelight, but who work with widely known brands to evolve towards future-proof systems change. Pentatonic is one such consultancy, based between Germany and the United Kingdom. Johann Bödecker, the co-founder and CEO, and product director Lauren Greenwood join Magdalena Schaffrin live in the studio to talk about their experiences in transforming fashion and product design.
Some of Pentatonic’s most noteworthy projects in implementing circular strategies includes Melt Down, a project with Burger King to turn non-recyclable plastic toys into cafeteria trays, and the Hey Fashion! campaign with the Eileen Fisher Foundations, aimed at raising awareness about the environmental impact of fashion on a large scale, in terms that everyone can understand. With an ‘intervention mindset,’ Pentatonic seeks different angles from which to put circularity into play; while their slogan is “making circularity easy for the world's leading brands,” their approach looks at multi-pronged solutions for complex problems. Johann, Lauren, and the rest of the Pentatonic team are leaders in making circularity a reality – both from the product and the communications perspective – especially in the context of the ever-evolving EU sustainability regulations.
To learn more about Pentatonic’s projects, visit https://pentatonic.com/ Find Johann Bödecker’s book “Circular Economy
- Industrielle Revolution: Der Weg zu mehr Nachhaltigkeit durch Kreislaufwirtschaft” at https://link.springer.com/book/10.1007/978-3-658-41311-8 Work with studio MM04, producers of this podcast: https://studiomm04.com/
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202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute. It is funded by the Senate Department for Economics, Energy and Public Enterprises and warmly thanks its partners of Edition #6: Premium Group and Berlin Fashion Week.