#03 – The Rise of Life Cycle Analysis and The Fall of Sustainability | Veronica Bates Kassatly (VBK)

Show notes

Does our future lie inside a donut? To reach the sweet spot between environmental repair and human equality, we need to live in a ‘donut economy.’ Veronica Bates Kassatly, the sustainability expert who has spent her career shaking up the fashion industry, joins us with a hard (and necessary) look at donut economics, consumption culture, and trust and transparency. LCA (Life Cycle Analysis) is the most common model of sustainability evaluation for fashion products, but it often results in more greenwashing than real transparency. Veronica puts LCA in the hot seat, as she pulls back the curtain on the misuse and abuse of data, and the great problem of greenwashed fashion.

As always, our hosts Max and Magdalena add their thoughts, and give a deeper understanding to this complex and riveting keynote speech.

To learn view Veronika Bates Kassatly’s full presentation and to learn more about her work, visit: https://www.veronicabateskassatly.com/read/the-rise-of-lifecycle-analysis-and-the-fall-of-sustainability-berlin-202030

202030 – The Berlin Fashion Summit is organized by studio MM04, in cooperation with the Beneficial Design Institute. It is funded by the Senate Department for Economics, Energy and Public Enterprises Berlin and is part of the Berlin Fashion Week.